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50 frequently asked questions about IP in China [Recurso eletrónico] : China IP SME helpdesk / European Commission. Executive Agency for Small and Medium-sized EnterprisesPublication:Luxembourg : Publications Office of the European Union, 2020Availability: Copies available for reference: Centro de Documentação Europeia da Universidade da Madeira[MON/UE/URL] (1).
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China IP SME helpdesk [Recurso eletrónico] : IP factsheet Macao / European Commission. Executive Agency for Small and Medium-sized EnterprisesPublication:Luxembourg : Publications Office of the European Union, 2020Availability: Copies available for reference: Centro de Documentação Europeia da Universidade da Madeira[MON/UE/URL] (1).
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Construir marcas poderosas / David A. Aaker ; pról. e trad. Roberto M. Álvarez del BlancoPublication:Barcelona : Gestión 2000, 1996Description: 326 pAvailability: Copies available for loan: Biblioteca da Universidade da Madeira[658.6 AAK Con]
(1).
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Designing brand identity : an essential guide for the whole branding team / Alina WheelerPublication:Hoboken, New Jersey : Wiley, cop. 2013Description: IX, 326 p. :
il. ;
29 cmAvailability: Copies available for loan: Biblioteca da Universidade da Madeira[7.05 WHE Des]
(1).
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How society’s negative view of videogames can discourage brands from sponsoring eSports [Recurso eletrónico] / Bruno Duarte Abreu Freitas, Ruth Sofia Contreras-Espinosa, Pedro Álvaro Pereira CorreiaPiece-Analytic Level: Videogame Sciences and Arts. VJ 2019 (Communications in Computer and Information Science, vol. 1164)ed. Nelson Zagalo...et al.], Cham, Springer = 2019, p. 136-149, 978-3-030-37982-7Publication:Availability: Copies available for reference: Biblioteca da Universidade da Madeira[ANL/MON/URL 004 INT Vid] (1).
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How sponsors should bring relevant-added value to esports [Recurso eletrónico] / Bruno Duarte Abreu Freitas, Ruth Sofia Contreras-Espinosa, Pedro Álvaro Pereira CorreiaSet Level: Scientific annals of economics and business, p. 363-387, 2501-196 (Print) ; 2501-3165 (Online), Vol. 67, n. 3, Alexandru Ioan Cuza University Press, Romania = 2020Publication:Availability: Copies available for reference: Biblioteca da Universidade da Madeira[ANL/PP/URL 33 Sci] (1).
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Identité touristique et territoire [Recurso eletrónico] / Christine Escallier : de l’artificiel au réel ?Set Level: Revue internationale de management entrepreneuriat et communication, Agadir, Marrocos, N. 3, p. 29-50 = 2020, 2605-602X, Université Internationale d`Agadir, UniversiapolisPublication:Availability: Copies available for reference: Biblioteca da Universidade da Madeira[ANL/PP/URL 65 Rev] (1).
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Madeira embroidery [Recurso eletrónico] / Maria Benedita Almada Câmara : a failed collective brand (1935–59)Set Level: Business history, p. 583-599, 0007-6791 (Print) ; 1743-7938 (Online), V. 53, n. 4, [Routledge] Taylor & Francis Group, London = Jul. 2011Publication:Availability: Copies available for reference: Biblioteca da Universidade da Madeira[ANL/PP/URL 33 Bus] (1).
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A marca : Avaliação e gestão estratégica / Elisabete Magalhães Serra, José A. Varela GonzálezPublication:Lisboa, São Paulo : Verbo, reimpr. 1999Description: 130 p.Availability: Copies available for loan: Biblioteca da Universidade da Madeira[658.6 SER Mar]
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Marks of excellence : the history and taxonomy of trademarks / Per MollerupPublication:London, New York : Phaidon Press, repr. 2003Description: 240 p.Availability: Copies available for loan: Biblioteca da Universidade da Madeira[766 MOL Mar]
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